Genes of an Organisation.
Orgs need a set of blue prints , in an endeavour to help them define their true calling.
What is a blue-print for an Org?
Co's workforce? or Value System?Or is it a set of policies , processes & practices that ensure smooth functioning of Org
It is all of this & more.
Human DNA defines who we are & what we do over a period of time.,will also define what we have.
ATOS origin's DNA is fearlessness./It is Fish which swims in turbulent waters & emerges victorious by fighting battles.
DNA of Org = Its importance lies in uniqueness of the culture & workings of an Org. It is a part of legacy of a Company that gets pased on to its employees.
DNA of an Org also lies within its personality & constitution,which largely determines how an Org behaves & results/targets it achieves.
It influences not only the foundation of Org but also other vital aspects like Mechanism of decision-making , flow of info,performance measurement , knowledge measurement & employee recognition.
DNA is an outline of what Company stands for.It is a summation of its various Brand-attributes,work-culture & environment , values , processes & poilicies of an Org. It is reflected in the way Employees think, feel & behave.It is a set of core , exclusive Org Traits which clearly demarcates Org from the rest.
DNA is the identity which distinguishes Org more thantheir products,or mission statements.It stands out as a mark in whatever Co. produces irrespective of what the tagline says or its Ad. campaign.
3Cs for CINCOM
Character , compeetnce & commitment.These form core of all initiatives
DNA binds employees together.
Right from its history to its vision,sense of belonging,ownership , bond
When you grow up, you add something to your DNA,Employes are facilitators , pillars who hold dna
mIESCHER'S THEORY OF dna .
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